Ironic that I will write this blog after just leaving the Eminem concert. Now I have never had a drink, done drugs, or even smoked. I don’t care if other people do, it’s just a personal belief that I have kept based on what it did to my family. Although after leaving the concert I may now know what it feels like to get high, because I think I may have been the only one not on anything… although I am high on life and the prospects which it brings.
So who is JT Foxx? A question hundreds of thousands of people continuously try to ask themselves and so far it has been impossible. Nothing my family, best friends, partners, and even the people closest to me have been able to figure out. Continue reading →
Wow, what a response about my personal schedule hour per hour. I am glad many of you were able to see that if you are strategic with your time, you can do so much more. If you missed it for whatever reason, you can see it just before this post as well as other hard hitting articles:
We have received over 1000 emails about putting up a mini course about Time Management. I don’t want to do one, but Damien my CEO is pushing me hard. He thinks it will increase the success of students. Each program takes Continue reading →
I get many many emails and Facebook messages each asking me this question should I write a book?. I have two perspective for you and I hope this will clear this issue once and for all. This is the JT Foxx honest opinion on this topic.
You are successful or on the cusp, you are know in your industry but you lack branding and you need that book. A book alone won’t help but if it part of a intentional congruence strategy, this is something my coach has ingrained in me from day. Many times success is about connecting the dots, taking everything we do and making them in Continue reading →
Should you Create Your Own Super Bowl Super Campaign?
In the US, there really isn’t anything bigger than the Super Bowl. It is one of the most celebrated days that isn’t actually a holiday. The Super Bowl has become one of the most entertaining events of the year, regardless if you actually like football or not. For all the non-football lovers, there is always a show-stopping halftime show. Last year, the halftime literally stopped the game, as the power in the stadium went out as a result of the power that was used to light up Beyonce. The other aspect that keeps people entertained are the commercials. The Super Bowl may be the one time during the year where people will actually tune in just to watch the commercials. In 2014, the average 30 second commercial went for 4 million dollars, and most of the big-time, national commercials are 60 seconds, running them anywhere from 7 to 10 million dollars for one commercial!!
Is it actually worth it?
Year after year, the key players keep coming back and spending the money so there has to be something to it, but where is the return on 4 million dollars? Over the past 5 Super Bowls, there has been an average of 105 million viewers, which in media terms works out to about $40 CPM (meaning that for every $40 spent that commercial is seen by 1,000 people). In marketing terms, that’s a pretty great rate to command such a large audience‘s attention. But you have to make an impact…otherwise your dollars were wasted!